Made by artists For Artists
The Hub is home to projects that live between the stage, the gallery, and the catalogue. We do not translate art into metrics: we speak both languages because we come from the field.
§ Those already A Bordo
Galleries, artists, venues, festivals, catalogues...
We work with cultural projects in the U.S., France, Mexico, and Italy. This is what we do behind the scenes:
- SEO & AEO for galleries and publishers
- Editorial newsletters with an archive
- eCommerce for books, prints, ticketing
- Seasonal digital coordination
15+ years in the field · 200+ projects · 11 countries
15
Years in the field
•
200+
Projects
•
11
Countries
•
3
Languages
Art does not need generic marketing; it needs witnesses.
The creative field has spent years being served by people who do not understand it. Templates that flatten curatorial work. Funnels that treat a collector like an impulse buyer. We come from the other side. We studied the arts. We wrote essays before we held meetings. We know the difference between a playbill and a menu, between a mediator and a copywriter, between a collector and a lead.
"We do marketing the way one produces a work: with care, with time, with discernment."
Mar & Pietro · Co-founders
§ Who We Are
In the field for fifteen years
§ Co-founder · Content & SEO
Mar Carrasco
Trained in the performing arts · Oaxaca / Italy
Ten years on stage, in direction, and in cultural production before moving into content strategy and SEO. She writes the editorial calendar, leads the curation of Hub projects and strategies, and coordinates digital seasons.
Interdisciplinary
Dance
Theatre
Content
§ Co-founder · Strategy + Implementation
Pietro Mina
Trained in music and business · Italy / Oaxaca
Music and content production at the core. The technical side of the Hub: site architecture, AEO, automations, and web design. He has worked with artists, galleries, and publishing projects since 2016, in Spanish, Italian, and English.
Music
Business
SEO · AEO
Web · eCommerce
Strategy
§ Who We Are
What we do when you come A BORDO
01 § Curation
Voice, statement, language
We define voice, a digital playbill, statements, and the language that sustains the work. No generic copy.
02 § SEO + AEO
Visibility for the work and the artist
Google, ChatGPT, Perplexity, Google AI. Show up where your collector or your audience is looking for you.
03 § Web & eCommerce
Catalogues, prints, books, ticketing
Editorial sites and shops that last. Built so you are not fighting with your team or your programme.
04 § Newsletter
Letters, not campaigns
List, cadence, and archive: the most underestimated asset in the cultural field. We build it with you.
05 § Digital production
Season coordination
Launches, residencies, publications. Nothing gets lost between the studio whiteboard and the feed.
06 § Creative direction
One voice everywhere
How your project looks, reads, and sounds online. Editorial consistency from channel to channel.
§ Portfolio
What we have sustained
§ Case · 01
New York · Paris · AIPAD Member
Sous Les Etoiles Gallery
Fine Art Photography
SEO, AEO, editorial newsletter, and building the eCommerce that supports a multi-thousand-dollar-per-print funnel.
The funnel is designed editorially: the photography book is the accessible entry point, which leads to the gallery site, where the audience encounters presentations, talks, and, eventually, the prints. Working with a gallery at this level requires a different standard—not “driving traffic,” but ensuring the right collector finds the right voice.
SEO + AEO
Editorial newsletter
eCommerce for books + prints
Online + offline funnel
§ Case · 02
Oaxaca, Mexico · 8 years
Tierra Independiente
Performing arts venue & dance company
Eight years working within their team. A company does not communicate like a product.
Social coordination, internal productivity, season promotion, and support across the digital processes that sustain a living venue. What we learned here is the foundation of how we work today with any performing arts project.
Social media
Digital coordination
Internal productivity
Season promotion
Grant + funding applications
§ Case · 03
Oaxaca, Mexico · 8 years
Festival Epicentro
Multidisciplinary festival
Support in organising and promoting a festival that moves the region.
A festival is a concentration of programme, language, and identity in a short period. We work with that intensity: a precise editorial calendar, coordinated materials, and communication that does not feel improvised.
Promotion
Social media
Coordination
$50K+ USD/year
The Beach Planner
SEO + AEO in 6 months, from scratch.
+1 lead per day
Blue Experience Diving
1 lead/day with organic SEO, no ADS.
0 → 3K views/month
La Casita
Local restaurant, Maps presence.
§ Ecommerce
Your Work Online without setting up a whole store
Hecho a Bordo is the Hub’s curated eCommerce section: a shared showcase where artists and independent projects can display and sell work without building—and maintaining—a full store on their own.
The first obstacle between an artist and their first online sale is usually not the audience. It is the infrastructure. Hecho a Bordo is the editorial alternative.
- Editorial curation. It is not an open marketplace.
- The Hub’s typographic identity applied by default.
- Shared distribution channel: newsletter, IG, AEO.
- Transparent commission and clear exit rules.
Let me know when the catalogue opens
We will send a single email when we open founder spots. No spam.
§ Memberships
Three ways to come A BORDO
Port
§ Always Free
$0
MXN · No Card Required
- Public profile in a curated directory
- Monthly newsletter
- Access to open events
- Approval in 24–48 hours
Boarding
§ Monthly Membership
$139
MXN / month · Cancel anytime
- Everything in Puerto
- Featured in the newsletter
- Distribution in a private channel
- Templates + resources
- Founder price lock-in
Voyage
§ Monthly Premium
$399
MXN / month
- Everything in Boarding
- Monthly 1:1 session
- Priority positioning
- Special discounts
- Direct connection with partners
Do you need a full team? See "A Bordo Marketing" for end-to-end solutions.
We do not do marketing. We build revenue.
§ FAQ - Everything you need to know
Questions we have already been asked
How do I cancel a membership?
What is Hecho a Bordo and when does it open?
What makes the Hub different from a traditional agency?
Do you work only in Spanish or also in English?
Is the Hub for me if I am an independent artist without an agency?
§ Let’s Begin
If you made it this far, you probably already know the answer.
A thirty-minute call. No pitch, no package to sell. If we are a fit, we will tell you how to proceed. If not, we will tell you who we recommend.