First, Understand
Then, Invest
A Bordo Marketing does not sell packages. It offers diagnosis. We tell you what your business needs before you sign anything—based on data, not a catalogue. You receive an action plan prioritised by expected ROI. You decide what to execute, with us or on your own. You pay only for what will pay the money back.
Book a call
discovery
30 minutes. We explain how we work. You tell us where you are. If we are a good fit, we will propose the diagnosis. If not, we will tell you why and who we recommend.
No commitment · No card · No cost
200+
Projects
•
11
Countries
•
9
Years
•
3
Languages
§ We solve the big problem with marketing agencies
They sell you what they sell Not what you need
The problem with most agencies is structural: they live off pre-built packages.
If all they sell is SEO, every problem looks like SEO.
You pay for months of services that do not solve the business problem.
A Bordo works the other way around. First, we diagnose what is holding you back. Then we build the plan that makes sense for your specific case.
If the answer is "do not hire anyone yet," we say that too.
67%
of marketing investments in SMEs do not produce measurable ROI by year-end.
— CMO Survey · 2024
5
days between our call and the complete action plan. Not 30. Not 90. Seven.
— A Bordo · Standard delivery
100%
of projects where the client decides what to execute before we charge to do it.
— A Bordo · Operating policy
We do not do marketing. We build revenue.
§ How We Work
Four Steps No Packages
01.
Discovery
30 minutes. You tell us where you are. We tell you how we think. And together we reach the honest conclusion of whether a Marketing plan makes sense for you.
30 min · Same day or next day
Free
02.
Diagnosis
5 days of technical, commercial, and market analysis. Interviews with your team if needed. We deliver the real problem, not the generic recipe.
5 days · Final workshop 90 min
Starting at $6,000 MXN
03.
Decision
Top 3–5 initiatives prioritised by expected ROI, with investment vs. return modelled. You decide what to execute—the plan is yours whether you implement it with us or not.
Included in the diagnosis
No Extra Cost
04.
Action
We activate the team on the initiatives the plan justifies. You, us, or a mix. No binding contracts—the main objective is your growth.
Monthly or per project
Custom
§ What do you get from the diagnosis?
The Action Plan What You Actually Need
§ 01
Map of the current situation
Audit of analytics, conversion, organic positioning, AI presence, site status, and the full funnel. No filters. No praise. No alarmism.
§ 02
Market and competitor analysis
Benchmark against the 3–5 most relevant competitors in your real market (not the ones you think). Where they are winning, where they are losing, where the crack is for you.
§ 03
Top 3–5 prioritised initiatives
Not 27 ideas. The few that move the needle. Each with: hypothesis, supporting evidence, risk, estimated cost, and expected return in 90/180/365 days.
§ 04
ROI model per initiative
Excel model with pessimistic, base, and optimistic scenarios for each initiative. Editable, justified, auditable. You can review it with your CFO or your partner.
§ 05
Map of the current situation
90/180/365-day roadmap
Recommended sequence: what first, what next, what never. With technical and commercial dependencies mapped. So you execute in order, not in chaotic parallel.
§ 06
A clear, honest answer
What to do, what not to do, in what order, with what budget, with what team. If the answer is "do not hire anyone yet," it is there too, with the justification.
§ Solutions
The tools the plan dictates
§ 01
Technical + on-page SEO
When the diagnosis reveals there is already demand searching for you and you only lack the architecture to capture it.
- Technical audit + Core Web Vitals
- Native JSON-LD schema
- Editorial rewrite
- Keyword maps with real intent
§ 02
AEO · AI Engine Optimization
When your buyers are already consulting ChatGPT, Perplexity, or Google AI before buying—and you are not in the answer.
- CITABLE Framework + BLUF blocks
- llms.txt + optimised sitemaps
- Trust seeding (Reddit, G2, LinkedIn)
- AI citation tracking
§ 03
Editorial web design
When the current site is losing conversions due to structure, voice, or speed, and redesigning is cheaper than running ads against it.
- WordPress · Webflow · Framer · Shopify
- Proprietary design system
- Multilingual (native hreflang)
- A/B testing from day one
§ 04
Local business system
When you sell in a city and the problem is that Google Maps does not find you before your competition.
- Complete Google Business Profile
- Growth training
- LocalBusiness schema
- Setup in 90 days
§ 05
Content + editorial copy
When you have a product but lack the language that connects it with the person who has the money—in their language.
- Long-form 1,500–3,500 words
- Programmatic SEO with templates
- Quarterly evergreen refresh
- Trilingual ES · EN · IT
§ 06
Strategy + automation
When there is already flow and what is missing is operationalising it—dashboards, automations, proprietary AI integrations.
- Quarterly roadmap with OKRs
- Dashboards for KPIs
- Automation Make / n8n / Native Claude Code
- GPT · Claude · Perplexity integrations
03
§ Success stories
We do not promise we show
Digital marketing is not about algorithms.
It is about building a presence that connects with people and activates at every decision point.
At the same time.
No matter where they search We make sure they find you.
01
blueexperiencediving.com ↗
§ Blue Experience Diving case
From 0 to one lead a day
+70% web-to-booking conversion rate. Local SEO + digital strategy + review system. No paid ads. 90 days.
COMING SOON - Success case analysis.
§ The Beach Planner case
From "Idea" to market leader
+7 years of digital strategy that took an entrepreneur from operating solo to dominating the market on Google + AI, generating thousands of dollars in profit.
COMING SOON - Success case analysis.
02
thebeachplanner.com ↗
03
maps.google.com ↗
§ La Casita Restaurant case
From "What is Google Maps for?" to 1,000+ monthly views
From zero to more than 1,000 monthly views on Google Maps. Reviews went from zero reviews to 4.7★. Local Business System in weeks.
COMING SOON - Success case analysis.
We promote what is already well done. Everything else gets built first.
§ FAQ - Everything you need to know
What serious businesses ask us first
Who does the work?
How big does my business need to be?
Do you work with any industry?
What if I am told not to hire anyone yet?
How long does the diagnosis take?
What if after the diagnosis I do not wish to proceed with you?
Why do you charge for the diagnosis if other agencies do it for free?
§ A Bordo Ecosystem
Before investing a peso it is worth knowing where the lever is
30-minute call, free of charge, no commitment. If we are a good fit, we will propose the diagnosis. If not, we will tell you why, and who to contact. Only four calls per week.
